Marketing Tactics
A famous art collector is walking through the city when he notices
a mangy cat lapping milk from a saucer in the doorway of a store
and he does a double take.
He recognizes that the saucer is extremely
old and very valuable, so he walks casually into the store and offers
to buy the cat for two dollars.
The storeowner replies "I'm sorry, but the cat isn't for
sale."
The collector says, "Please, I need a hungry cat around the
house to catch mice. I'll pay you twenty dollars for that cat."
And the owner says "Sold," and hands over the cat.
The collector continues, "Hey, for the twenty bucks I wonder
if you could throw in that old saucer. The cat's used to eat and
it'll save me from having to get a dish."
And the owner says, "Sorry buddy, but that's my lucky saucer.
So far this week I've sold sixty-eight cats."
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